Gina Nastasi

Project Overview

Northeast Architectural, a supplier of custom luxury windows, doors, cabinetry and hardware solutions for dream designs, sought a website redesign. The goal was to elevate visual appeal and user experience, improve navigation, and increase product visibility. As the UX researcher and designer, my role was to ensure these objectives were met.

Client: BarkShop.com
Role: Designer

Additional work and descriptions coming soon!

Credits:

Print Ads:
Art Direction + Design: Gina Nastasi
Photography: Nicole LaMotte
Styling: Scott Horne

About Page:
Art Direction: Gina Nastasi
UX: Gina Nastasi + John Corcoran
UI: Gina Nastasi + John Corcoran

Landing Pages:
Art Direction: Gina Nastasi
UX/UI: Gina Nastasi

Holiday Gift Guide, Parachute
Art Direction: Gina Nastasi
UX: Meg Marsh
UI: Linh Tchang
Photography: Nicole LaMotte
Styling: Rebecca Buenik

Emails:
Art Direction: Gina Nastasi
UX: Gina Nastasi
Design: Skyler Tulchin
Studio photography: Nicole LaMotte

Client: BarkShop.com
Role: Design

Halloween themed emails + social assets

Client: Parachute
Role: Art Director

The Parachute Hotel

[More work coming soon!]

I was Art Director and Creative Lead for the launch of The Parachute Hotel. Oversaw and contributed to identity design, branding, print + digital promotions, coffee table book, and all other offline creative assets. Art directed photoshoots of the interior space for web, print and marketing use. Without a UX designer on staff at project kick off, I was responsible for designing wireframes as well as mockups and comps for launch. Worked with Director of Product to identify content needs based on business objectives. . 

Website Credits:
Art Direction: Gina Nastasi
UX: Gina Nastasi and Meg Marsh
UI: Gina Nastasi and Linh Tchang
Photography: Steven Dewall and Nicole LaMotte
Interiors: Scott Horne

Branding, Identity + Marketing Creative Credits:
Art Direction: Gina Nastasi
Design: Skyler Tulchin; Adriana Bautista
Photography: Nicole LaMotte; Steven Dewall
Styling: Scott Horne

Client: WearFigs.com
Role: Designer

Designed emails and social assets for fashion forward medical apparel start up

Additional work and descriptions coming soon!

Client: Pitchfork
Role: Design + Art Direction

Designed a series of posters, banner ads and branded merch for TOPMAN sponsored music series hosted by Pitchfork. Worked closely with Pitchfork's Account Manager and members of TOPMAN's marketing team to finalize all designs.

Client: Imedex
Role: Design + Art Direction

Designed and illustrated posters promoting various events targeting medical professionals.

Layout design and Art Direction of 60-page quarterly print publication.

As senior designer, I collaborated with editors to translate their ideas into strong visual layouts. Performed photo research. I was given creative ownership of the Cities section, the back 1/3 of the magazine dedicated to real estate, restaurants, art openings, retail news and other local happenings in specific cities with luxury markets.  Art directed in-house still life shoots for the Cities section. 

Consulting redesign art director for footwear industry weekly FN (Footwear News). Collaborated with Fairchild Creative Director to create a new look and feel for the magazine, and rethink how the magazine was packaged editorially. Researched and implemented new fonts and stylesheets, created mood boards and conceptualized and designed templates. Designed covers and created new graphic elements throughout. 

Consulting designer / art director for various Fairchild publications, including WWD, Beauty, Inc., Style.com/Print, Menswear, M, Accessory and WWD Collections.